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Write a Perfect 15-Second Sales Pitch

Forbes contributor, Carmine Gallo, explains how he writes the perfect 15-second sales pitch. He explains that by creating a “Message Map”, which is a visual representation of your brand or product, you can define the most important aspects of your message and fine tune it to a well formed 15-second “elevator” pitch.

In his article, How to Pitch Anything in 15 Seconds, Gallo explains that there are 3 steps to creating a message map:

  1. Create a Twitter-friendly headline.
  2. Support the headline with three key benefits.
  3. Reinforce the three benefits with stories, statistics, and examples.

Watch his video below for details on how to do this for any product or brand: