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Prospecting & Lead Generation

“1 to 1” Communications is Key

Your product/service is positioned well in the market and you have a great marketing plan. The flow of traffic going to your site is good, but for some reason, the numbers are just not there. This can be frustrating, but the solution may be simple.

Often, it’s a matter of not properly identifying the specific individuals comprising your target audience. When prospecting, it is very important to keep the communications as “1 to 1” as possible. This means creating and developing specific lists that are meant for specific users. Creating more relevant communications for each individual will increase the desired action come campaign time, while also saving you time, energy, and money.

When prospecting and generating leads for your business, it is essential to be highly organized in how you build and process your lists. It will make a significant difference in your response rates.